Nike’s latest ad, to honor the 30-year anniversary of their “Just Do It” ad campaign, is considered by many as a controversial political message. After watching the full ad on YouTube, the ad is about much more than a political stand on issues. It is a very inspirational message.
Nike’s bold move
Placing Kaepernick in the ad was a bold move by Nike. Kaepernick started the kneeling during the national anthem movement in the NFL to silently protest racial injustice in the United States. His kneeling was duplicated by other NFL players and began a national debate, that some would say is dividing our country, on if it is appropriate to kneel during the national anthem.
Why I believe some think this ad is political message
I believe that some people are burning their Nike products because Colin Kaepernick is narrating and appearing in this ad. Sadly, I believe many individuals are burning their Nike products and boycotting the company, as well as teams rejecting Nike branded uniforms based on bias and/or mob mentality before they even view the ad.
The ad is about more than politics.
If you have not seen the ad, I strongly encourage you to view the full ad, without any commentary, on YouTube.
As you can see in the ad, Kaepernick narrates stories of people who were probably told that their dreams were crazy, that their dreams were beyond their means or reach, but these individual ignored the naysayers and achieved their dreams.
In the video Kaepernick also encourages the dreamers of today not to limit their dreams. For example, Kaepernick said “Don’t picture yourself wearing OBJs jersey. Picture OBJ wearing yours.”
The real messages of this ad.
This ad had nothing to do with kneeling during the national anthem, or the pledge of allegiance. The real message of this ad is to dream big, work hard, and you can archive dreams that others would say are impossible.
The other message is for people to believe in something, even if it means sacrificing everything.
The only thing Kaepernick said that I disagree with was “calling a dream crazy is not an insult, it is a compliment.” I would add that calling a dream crazy is fuel for some to prove the naysayers wrong.