How to build your brand

Companies, businesses, celebrities, and politicians all have brands and so do you.  Your personal brand can either help propel you towards success or hold you back – it is your choice.

The making of a brand

Companies and businesses spend literally thousands (some cases millions) to create a brand and to inform the public about their brand.

Entertainers may not spend as much money in creating their brands, but if they have a good brand, they have spent countless hours on crafting that brand.

Politicians do both – spend money and invest times into creating their brand and presenting it to the voter.

You do not need to spend a dime on your brand.  All you need to do is to spend some time thinking about what you want your brand to be.

What is a brand?

According to, Brands stand for certain benefits and values.

Start to create your brand.

There are 7 ingredients that you should incorporate into your personal brand:

  • Your brand should reflect your values. Regardless of if you value honesty, integrity, or anything else, you should find a way to incorporate it into your personal brand.
  • Your brand should reflect your beliefs. Do you believe in justice? Equability? Supporting charities? Be proud of those beliefs and make them a part of your personal brand.
  • Your brand should reflect your personality. If you have a quirky sense of humor, let it show.
  • Your brand should reflect your interests. Include a mix of your favorite movies, TV shows, sports teams, music, etc.
  • Your brand should reflect what makes you unique from others. People are like snowflakes, no two are exactly alike. Be sure to include into your personal brand what makes you.
  • Your brand should support your goals. Don’t be afraid to sprinkle in a few hints to what your life goals are. Businesses and politicians do.  A business may say that want to be your first choice for their product or service, and we all know the a politicians goal is to be elected.
  • Your brand should reflect who you are. After all, it is YOUR personal brand and it should be all about you!

Be cautious about with your personal brand:

You may have heard that there is no such thing as bad press/publicity if they spell your name right.  You could probably think of at least a few celebrities and politicians who subscribe to that philosophy – and for some of them a bad brand only increases their value.

Unless you are a shock jock, your best bet would be to make sure that your brand is a positive refection on you.

As it was said multiple times in the Spider-man movies “With great power comes great responsibility”.  You want to be cautious as you are building your brand.

The area that businessess worry the most about their brand and reputation nowadays is social media.  Larger companies have an entire social media team that does two things: 1) promote the company or business on social media in a positive light while engaging with customers and potential customers 2) quickly respond to negative comments about the business or company that could potentially do irreversible damage to the brand.

Be sure that your words and actions are in alignment with your brand.

You have heard the expression, it may take years to build a reputation, it can take just a minute to destroy it.  That can also be said about your brand.

Social media can be a businesses best ally or worst nemesis. The same is true for anyone who is building a personal or even a professional brand.

Stay away from political debates, religious discussions or any topic that you are overly passionate about.  I have found it too easy to go from stating how I feel on a hot button topic to name calling and using foul language.  Neither name calling or foul language will help you build your brand.